PD-F
BRANDING, ILLUSTRATION AND SOCIAL MEDIA
Working on the visual identity and communication for a music project is always an exciting challenge. With PD-F, a DJ duo formed by Magí and Helena, we’ve dived into their vibrant essence to create a powerful and recognizable image.
We developed a visual system that plays with shapes and typography to convey the energy of a DJ record. The color palette captures a dynamic atmosphere, while the typeface brings a modern and bold touch.
For social media, we designed a strategy that balances event photography, promotional content, and group visuals, maintaining a distinctive and energetic aesthetic. We used Boldonse and Onest as primary fonts and added a +10% orange tint to images to ensure visual consistency.
The goal? To build a strong visual and digital presence that connects with the audience and reflects PD-F’s fun and electrifying spirit.
We developed a visual system that plays with shapes and typography to convey the energy of a DJ record. The color palette captures a dynamic atmosphere, while the typeface brings a modern and bold touch.
For social media, we designed a strategy that balances event photography, promotional content, and group visuals, maintaining a distinctive and energetic aesthetic. We used Boldonse and Onest as primary fonts and added a +10% orange tint to images to ensure visual consistency.
The goal? To build a strong visual and digital presence that connects with the audience and reflects PD-F’s fun and electrifying spirit.
