Akaeté
Akaeté is a specialty coffee concept built around authenticity, sustainability, and conscious consumption. The challenge was to design a brand that could stand out in a saturated market while remaining true to its values of fairness, well-being, and ecological responsibility.
To solve this, I developed a visual identity that blends natural warmth with modern minimalism, using organic shapes, earthy colors, and handcrafted illustrations to reinforce the connection with nature. Alongside the branding, I designed a social media strategy that educates and inspires, positioning the brand as both a café and a lifestyle reference. The illustrations added a personal and humanized touch, strengthening the storytelling and differentiating Akaeté from generic coffee brands.
To solve this, I developed a visual identity that blends natural warmth with modern minimalism, using organic shapes, earthy colors, and handcrafted illustrations to reinforce the connection with nature. Alongside the branding, I designed a social media strategy that educates and inspires, positioning the brand as both a café and a lifestyle reference. The illustrations added a personal and humanized touch, strengthening the storytelling and differentiating Akaeté from generic coffee brands.
BRANDING, ILLUSTRATION & SOCIAL MEDIA
