LA GÓNDOLA
This work of branding and ilustration consists of redesigning the graphic identity of a bar called “La Góndola”, a located in the Horta neighborhood, in Barcelona. The aim of the project, as well as its challenge, is to update this business. To do this, the place is analyzed and studied both graphically and socially, in order to define which elements need to be changed, either due to uselessness or lack of meaning, or for a possible improvement of these. The goal is to create an identity from something that already exists, to give value to a new thing without eliminating or changing its essence.
