ÁMBAR
Ámbar is the result of an exercise to learn how to develop identity graph of a business, in this case an artisan ice cream parlor. The concept around which the entire graph is constructed is the fusion between the urban context (where the business is located) next to the contrasted world of what all that is artisan.
The way to materialize this concept is due to the traffic light, the element that regulates the daily life of the city. From this starting point, appears the name of the place, Ámbar. Therefore, all the graphics are created based on the rounded pixels of the lights of the traffic light.
The way to materialize this concept is due to the traffic light, the element that regulates the daily life of the city. From this starting point, appears the name of the place, Ámbar. Therefore, all the graphics are created based on the rounded pixels of the lights of the traffic light.
Branding | 2023